Skip Navigation Website Accessibility

Welcome to Jerry's Jewelers 

Unparalleled jewelry gallery that showcases visual and wearable art.
Expect the Unexpected... from your admitted, committed, color-gemstone junkie.


Diamonds, Design, and Quality Repairs For Generations

Family Owned Since 1962

Jerry's Jewelers has been quietly providing some of the finest jewelry to the Rochester area since 1962. Four generations of the Magnotta family have been trusted in diamonds, custom design, watch and jewelry repairs of all types spanning three continents and over 100 years. Gerardo (Jerry) Magnotta has been repairing watches and jewelry for over fifty years, learning the craft from his father, Francesco, in Guardia Lombardi, Italy. In 1962 Jerry's Jewelers was established in Rochester, New York, earning a sterling reputation through the years by offering high quality jewelry, professional repairs and honest value.

Jerry's son, Frank joined the family business in 1985 after completing the GIA Graduate Gemologist program. Jerry's offers a fully equipped gem lab allowing Frank to show you how to compare diamonds for cut, color and clarity ensuring you receive only the best value available. The Magnotta family encourages you to visit our store. Look around and ask as many questions as you would like. If you can't find what you're looking for, bring your ideas to life with a custom design. We will guide you through the process of designing a special piece just for you. You can shop with confidence at Jerry's Jewelers, fine jewelry since 1962.

Frank Magnotta
Graduate Gemologist (GIA)

We stock all types of jewelry for all types of occasions. We will be more than capable of designing and crafting that dream piece.