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Diamonds, Design, and Quality Repairs For Generations


Family Owned Since 1962

Jerry's Jewelers has been quietly providing some of the finest jewelry to the Rochester area since 1962. Four generations of the Magnotta family have been trusted in diamonds, custom design, watch and jewelry repairs of all types spanning three continents and over 100 years. Gerardo (Jerry) Magnotta has been repairing watches and jewelry for over fifty years, learning the craft from his father, Francesco, in Guardia Lombardi, Italy. In 1962 Jerry's Jewelers was established in Rochester, New York, earning a sterling reputation through the years by offering high quality jewelry, professional repairs and honest value.

Jerry's son, Frank joined the family business in 1985 after completing the GIA Graduate Gemologist program. Jerry's offers a fully equipped gem lab allowing Frank to show you how to compare diamonds for cut, color and clarity ensuring you receive only the best value available. The Magnotta family encourages you to visit our store. Look around and ask as many questions as you would like. If you can't find what you're looking for, bring your ideas to life with a custom design. We will guide you through the process of designing a special piece just for you. You can shop with confidence at Jerry's Jewelers, fine jewelry since 1962.

Frank Magnotta
Graduate Gemologist (GIA)

Jerry's Jewelers Directions

Jerry's Jewelers

1368 E Ridge Rd,
Rochestor NY 14621


Get Directions

Tuesday-Friday 10am-5:30pm
Saturday 10am-3pm
Closed Sunday & Monday

Or call to schedule
a personal appointment.

we buy gold

We Buy Gold, Silver, & Platinum!

If you have jewelry that you no longer wear or want bring it into Jerry's Jewelers and see how much value it has!

jewelry repair

Need Your Jewelry Repaired?

Our full-service shop can accommodate any work that your jewelry needs. From a simple sizing to creating a whole new ring! We'd love to help pass on your jewelry for generations!

watch repair

Watch Repairs

We have a large selection of timepieces, replace old batteries while you wait and have full-time watch repairs and services are available anytime.

we buy gold

Custom Design Work

Can't find the "perfect ring" for that special someone? Let us help you create the perfect ring with our custom design team and let us sculpt the ring you've been dreaming of!

Jewelry Insurance

Jewelry Insurance

We can help you insure your jewelry against a lost or broken stone, theft, damages, or mysterious dissappearance.


Jewelry Appraisal

Jerry's Jewelers also provides Appraisal Services by GIA Gemologists.

We stock all types of jewelry for all types of occasions. We will be more than capable of designing and crafting that dream piece.

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